Leaves hair deeply replenished with double fullness.*

Over time hair becomes thinner, dryer and more more prone to damage. The Youthful Vitality range helps to replenish hair’s lost nutrients, so mature hair is left stronger, sleeker and looks thicker. The ideal solution if your hair requires a little more maintenance.

*Shampoo and conditioner with BB cream and/or Thickening Essence.

Step One

Youthful Vitality

A delicate formula that nourishes to give body and volume as it cleanses.


Apply to wet hair, lather and rinse. For best results follow with Youthful Vitality Conditioner.

Step Two

Youthful Vitality

A luxurious conditioner that delivers sophisticated smoothing benefits.


After shampooing massage conditioner through the hair, avoiding the roots, and rinse thoroughly. For best results follow with Youthful Vitality treatment products.

Step Three

Youthful Vitality
Thickening Essence

Creates instantly thicker, fuller-looking hair. Hair is lifted from the roots, with a natural look and feel.


Spray 10-12 pumps directly at the roots of wet or dry hair. Gently massage in with fingertips. Do not rinse. To create further body, blow-dry hair with a vent brush, lifting hair from the roots as you go.

Step Four

Youthful Vitality
BB cream

A one-step multi-tasker that helps to replenish, style and protect your hair.


Apply 4-5 pumps on to hair from mid-lengths to ends, avoiding roots. Do not rinse out. Style as usual.

Win luxury Dove
Advanced Hair Series